Why the glorification of unskilled blue-collar labour and denigration of professional skills? This gets old.
What professional skills did Alex Cruz bring to the table precisely?
Has he left BA a better or worse airline than when he arrived? How much money will he have taken from the business in that time?
Airline executives tend to spend a short period at the top. Their remuneration is geared purely to short termism. Those on the shop floor, certainly at BA, can often spend a lifetime in the company, and had previously taken a pride in what they provided. They took a long term view and understood the value of retaining customer loyalty and a strong brand.
Cruz has been a total disaster for BA, just as he was for Vuelling. He is utterly incompetent yet left with millions.
Was he ‘worth it?
Don’t make me laugh!
More of the same to come at BA.