Very off-topic of Starlink, but as reading a few posts about other ISPs, just thought I'd drop in my setup, that I've been very happy with...
https://uno.uk - based in Sheffield (see also their other brands - Xilo, VOIPify)
Services based on either BT or TTB wholesale xDSL - you can choose.
All current packages are unlimited, but one of mine is on legacy pricing with a monthly quota.
2 x Line Rental, including 'Care Level 2' - 24hr fix vs 72hr fix on Openreach. No inclusive calls, but very cheap rates incl. international. (£14.82 each, £12.90 for standard Care Level 1)
1 x TTB ADSL w/ Annex M (faster upload) (parents) - upgraded to unlimited last year - £32.39
1 x BTW VDSL/FTTC (mine) - 400GB (down/up M-F 8-8) - £31.79 (Equivalent unlimited is £39.59)
Both the above including a routed /29 subnet along with static WAN IP.
All-in at £93.82 monthly.
Small team - last time I asked, about 10 employees working across the brands. Not unknown for the MD to be involved with/responding to support tickets. Willing to share technical details when problems arise, either in their own network or wholesale providers.
Moved to them as Xilo after leaving Be shortly after the Sky acquisition, they migrated all of their broadband products to their Uno brand a few years ago. Moved my domains/hosting to Xilo last year.
I'm also in the camp where I very much support the likes of A&A, but just a little too pricey for me. Would absolutely be interested in their L2TP service if I had a need/use for it though.