Bill Haddow wrote:Most of the people who would like one won't be able to afford a new one. The decision makers who purchase / lease vehicles for utility companies and similar have moved to vans and pick-ups and are unlikely to move back . I doubt if (UK) military sales, if any, would be enough to take the sales up to a viable level..
Exactly this. Ineos marketing suggests that the retirement of the old Defender left a gap in the market for a off-road utility vehicles - in reality the Defender hadn't filled this gap for years. Farmers, utility companies all moved to fleets of pickup trucks long before the overdue death of the Defender.
The army (rightly) took a lot of flak for sending troops into hostile territory in Land Rovers. I can't see the Grenadier being able to made IED proof ("V" hull etc). The army has moved on and has purpose built vehicles.
I've had several Defenders. To be honest they were rubbish. I've got a Ford Ranger now for carrying stuff and winter duties, it's very good. Well equipped, comfortable, developed and supported by a huge international company.
They say they're looking for 25,000 sales a year. I hope the Grenadier succeeds, but they're kidding themselves if they don't think it's main market isn't going to be "lifestyle" customers. They'll all be pulling horseboxes and carrying mountain bikes.