Fri Jan 04, 2019 6:33 pm
To give MuChdoshe's Marketers their due.....I witnessed this American invasion, when England's food chains were predominantly Wimpey , Golden Egg, , Little Chef.... Along came Ronald Macdonald and seduced the kiddies and subverted sensibility. Their Kiddie's boxes were a master-stroke, with which the independents and smaller franchise-sectors could not compete. To be competitive, mine, with chicken-nuggets / a standard sausage / fish goujons and a small drink, sold at a break-even price. The toy/enclosure was not as elaborate as the M D's offering. They bought their market-share. My kids, all in their late 30's, never give a second thought to their patronage these establishments. I am pleased to report I have only once, ever done so, for my late partner's grandkids -the "food" was secondary, the toy was their driving interest! I also once took an alcoholic to a drive-in at her insistence...she paid over a fiver for 2 small brown -paper bags , each containing a burger and some other stuff and she had a large container of drink. I made my feelings known to her and explained the economics of actually buying food, as opposed to funding Corporate profits and branding. .
@Rob P Yes, I should have said "any HOT takeaway" and also noted that many chains, under the onslaught of Government Propaganda (which is muted by the desire to keep employees off the dole- queue, rake in their tax and NI , collect business rates, plus the secondary taxation and revenue on gas, electricity and other services-and VAT )....have upped their game and now offer low fat/sugar/salt/ other bogey of the moment .....alternatives to their core business.