Most excellent personal service. He will talk sense to you about what your needs are, won't sell cheap stuff and give you a great guided tour of Knaresborough as a test.
I have a Kalkhoff bike, around £2k with Bosch battery and transmission. It is a traditional bike with hydraulic brakes, Shimano hub gear on a twist grip - much better than dérailleur gears for regular riders. Panniers, lights and bike balls (Google them)
Sometimes, you just want good old fashioned customer service and you will get it there.