Sun May 27, 2018 10:03 am
#1613869
Interesting piece in “The New Yorker” about how the giants of Madison Avenue (the so called “Mad Men” of TV series fame) are being eclipsed by maths and aglorithm gurus of the likes of Facebook and Google.
https://www.newyorker.com/news/annals-o ... he-mad-men
We’re probably all caught up in this world to a greater or lesser extent, but almost certainly more than we think. Short of becoming a hermit, what can we reasonably do, or do we have to rely on government regulation to help us?
Who is stronger? The government or Google?
https://www.newyorker.com/news/annals-o ... he-mad-men
The power of Math Men is awesome. Google and Facebook each has a market value exceeding the combined value of the six largest advertising and marketing holding companies. Together, they claim six out of every ten dollars spent on digital advertising, and nine out of ten new digital ad dollars. They have become more dominant in what is estimated to be an up to two-trillion-dollar annual global advertising and marketing business. Facebook alone generates more ad dollars than all of America’s newspapers, and Google has twice the ad revenues of Facebook.
We’re probably all caught up in this world to a greater or lesser extent, but almost certainly more than we think. Short of becoming a hermit, what can we reasonably do, or do we have to rely on government regulation to help us?
Who is stronger? The government or Google?
Paul
The forum seems to have stopped logging me out at random intervals. Perhaps they like me after all? (Thanks for fixing it) Our pleasure!
The forum seems to have stopped logging me out at random intervals. Perhaps they like me after all? (Thanks for fixing it) Our pleasure!