Misha_the_Penguin wrote: But as a nation we don't want to pay.....
Part of the problem is that some PH work is difficult to understand by the general population.
Another part is that PH has not been particularly good at selling its successes to the general public.
And finally PH is not particularly sexy and some of its messages are positively dull.
A shiny new scanner appeal more to the general population than 'walk a mile a day and you will healthier for longer'
The sad reality is that more people will benefit more from the walking a mile a day than any new scanner.
But people will always see themselves as individuals rather than accepting that they are but one in a large group of people.
Reduction in smoking rates, teenage pregnancies, reduction in risky behaviours by young folks (including smoking, drinking, unsafe sex and using drugs) are a couple of the examples where careful intervention and nudging better behaviours have been instrumental.
You can no doubt extend the list.