Mon Dec 14, 2020 9:30 am
#1814178
Just wanted to post here quickly.
I used to subscribe to Flyer directly myself, but last Christmas I was gifted my subscription as a Christmas present from someone in my family. Then, as lockdown kicked off, the print version was discontinued.
I'm sure you've already got this feedback a million times over - and I'm equally sure you won't divulge commercially sensitive information (!) - but I just wanted to ask how things are going?
To be really honest with you, I have not read a single page of the magazine since the print edition stopped. I have just got an email notifying me that my subscription is going to expire and - incredibly reluctantly - I'm not going to renew as I'm not sure there is really any benefit to me in doing so (I get all the other stuff I get access to, but I haven't touched it for 9 months and just doubt I will).
The reason for my question is my assumption is that this will be quite a crunch time for Flyer generally, as I'm guessing a reasonable number of subscribers will have been gifted their subscription. I'm just curious as to whether subscribers are going up, or whether people are dropping off now we're approaching 12 months after the print edition ceased (e.g. I would have expected people not to want to pay £30 and subscribe for a virtual magazine, but we're still within the annual period where people would have subscribed to the print edition previously - March will be a tough month).
Are there any thoughts about bringing the print version back? Even if it was more costly than before, to cover the printing fees? Is there any way you could aggregate interested parties upfront and offer subscriptions Jan - Dec to give you the guaranteed numbers for readership/printing?
Anyway, not sure what the point of this post was other than to lament the print edition and provide some honest feedback that might be useful - I might be speaking on behalf of just myself, but maybe I'm actually representing a silent majority? My guess will be that subscriptions are going to start falling off now that renewals are being requested for digital only from people that first signed up to receive print, so that's all I really wanted to say.
I used to subscribe to Flyer directly myself, but last Christmas I was gifted my subscription as a Christmas present from someone in my family. Then, as lockdown kicked off, the print version was discontinued.
I'm sure you've already got this feedback a million times over - and I'm equally sure you won't divulge commercially sensitive information (!) - but I just wanted to ask how things are going?
To be really honest with you, I have not read a single page of the magazine since the print edition stopped. I have just got an email notifying me that my subscription is going to expire and - incredibly reluctantly - I'm not going to renew as I'm not sure there is really any benefit to me in doing so (I get all the other stuff I get access to, but I haven't touched it for 9 months and just doubt I will).
The reason for my question is my assumption is that this will be quite a crunch time for Flyer generally, as I'm guessing a reasonable number of subscribers will have been gifted their subscription. I'm just curious as to whether subscribers are going up, or whether people are dropping off now we're approaching 12 months after the print edition ceased (e.g. I would have expected people not to want to pay £30 and subscribe for a virtual magazine, but we're still within the annual period where people would have subscribed to the print edition previously - March will be a tough month).
Are there any thoughts about bringing the print version back? Even if it was more costly than before, to cover the printing fees? Is there any way you could aggregate interested parties upfront and offer subscriptions Jan - Dec to give you the guaranteed numbers for readership/printing?
Anyway, not sure what the point of this post was other than to lament the print edition and provide some honest feedback that might be useful - I might be speaking on behalf of just myself, but maybe I'm actually representing a silent majority? My guess will be that subscriptions are going to start falling off now that renewals are being requested for digital only from people that first signed up to receive print, so that's all I really wanted to say.