To discuss anything which relates to the FLYER Airportal or the magazine
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User avatar
By mick w
#1669080
Why are they suddenly appearing between Posts ?. :?
Last edited by mick w on Sun Jan 27, 2019 2:40 pm, edited 1 time in total.
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By Miscellaneous
#1669091
lobstaboy wrote:Me too. Very irritating. Apparently I'm in need of plus size lingerie!

Nah, that's just what your wife has been Googling. :D
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By rikur_
#1669097
If Flyer were hoping this was a way of more ads = more money, then it's just backfired for me I'm afraid.
I did have adblock disabled for flyer as I could tolerate the page header adverts that were occasionally useful .... but the ads between posts are too intrusive, so adblock is back on I'm afraid.
T67M, Nick liked this
User avatar
By rikur_
#1669098
JoeC wrote:
mick w wrote:Why are they suddenly appearing between Posts ?. :?


To pay for the forum! :thumleft:

I doubt that strategy will work.
Online advertising is a lot about the quality of placements, and hence click-through rates, and ultimately purchases/sign-ups.
If you flood a site with advertising you get low click-through rates, and even lower engagement, and hence you get buttons for the dregs of the online advertising world.
In my old business we trimmed advertising right back to just the two main exit pages from the site, and that made more money than when it was sprayed across every page. It's takes a few months for the feedback loop to work.
Flyin'Dutch' liked this
User avatar
By lobstaboy
#1669110
Miscellaneous wrote:
lobstaboy wrote:Me too. Very irritating. Apparently I'm in need of plus size lingerie!

Nah, that's just what your wife has been Googling. :D


This is the last time I pay attention to anything you lot say. I asked her.
I got what my Dad used to call a "thick ear."

Apparently she's a size 8.
User avatar
By G-BLEW
#1669126
Hi

It's a trial, we'll look at the results over the next few days and take a view. I agree that they are fairly intrusive at the moment, but the whole publishing business model has changed significantly over the years and we have to look at all potential revenue streams (we decided not to go for the click bait stories you get running along the bottom of many websites).

Thanks

Ian
User avatar
By PeteSpencer
#1669128
They’ve got my number ; knicker adverts and other irrelevant stuff.

I hope ‘er indoors isn’t looking over my shoulder

Peter
User avatar
By rikur_
#1669146
G-BLEW wrote:Hi

It's a trial, we'll look at the results over the next few days and take a view. I agree that they are fairly intrusive at the moment, but the whole publishing business model has changed significantly over the years and we have to look at all potential revenue streams (we decided not to go for the click bait stories you get running along the bottom of many websites).

I don't envy that problem. I'm 3 years out of the online advertising game, which is probably = forever given the speed that evolves at, but my thoughts would be:
1) Instinctively I'd expect adverts at the end of a thread to get a better CTR than in the middle of the thread.
2) Stuff between posts should be bespoke placements for targeted brand awareness campaigns, rather than miscellaneous stuff seeking a click-through. Alternatively, 'wrap around' sponsorships work well for driving brand awareness, and whilst visually impactful, don't really impede the user experience
3) I'd be surprised if stuff like Google Adsense will work well on a specialist forum. Posts are too transient and we write too much jargon for Adsense to work out what they're about. Whilst a forum discussing hi-fi is likely to attract adverts for hi-fis .... I'm not sure there are enough Electronic Conspicuity advertisers on google for a thread discussing EC to attract targeted adverts.
4) If you don't do it already, tagging the ATIS pages with real world placenames would probably help Adsense serve relevant stuff to those looking at destinations. e.g. Google maps isn't sure where 'Fairoaks' is, so Adsense will be having the same problem. Tag it with Woking and you might gets ads for hotels in Woking. My instinct if I was going to monetise the traffic to the forum would be to grow the ATIS section into a proper airfields database - there's a wealth of knowledge to be contributed, and it would be genuinely valuable
5) I'm surprised the forum isn't used to promote the magazine more - or is the assumption that we're all already subscribers?
6) Similarly, I'm surprised the forum isn't used to complement the magazine more - e.g. if I advertise a share for sale in the magazine, getting a few 1,000 impressions of the same advert on the forum would make that advert a lot more valuable.

I realise it's probably not that simple, but my instincts are there a lot of ways to monetise the forum, and basic network advertising isn't high up my list.
User avatar
By G-BLEW
#1669161
Thanks for the info, will take a look. Certainly no assumption that everyone subscribes, the classified blend between the mag and the site/forum is often looked at and considered…

Ta

Ian
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