One of the many reasons Concorde ended its career was that large numbers of people preferred ‘cheap and comfortable ’ over ‘screamingly fast’.
In it’s latter years Concorde was a commercial success for British Airways. That’s why they wished to continue operating her. It was said that 85% of her passengers didn’t know how much their ticket cost. They simply didn’t care!
What scuppered Concorde was that Air France couldn’t make it viable and no longer wished to fly it after their awful crash! This meant that Airbus then equally had no interest in supporting it’s operation purely for the British flag carrier.
Of course the American authorities always hated it because it wasn’t American.
This new entry will be a much scaled down version should it ever actually fly.