Also, more spin in the linked article:
2016 in Numbers:
128 people have worked on Airlander this year
100 million online views of Airlander related articles
Twice #1 story on the BBC website
600,000 views of our first flight video on our YouTube channel
26,000 UK students engaged with Airlander through direct or partner STEM activities.
Of course lots of people viewed 'Airlander related articles' - as they kept watching it crash on various media streams.
I'd also like to know what 'partner STEM activity' is supposed to mean? I have been involved in aviation STEM activity this year - are Airlander claiming that as well?
As for #1 story on the BBC website - I suspect that the Hindenburg or Titanic would have been as well...