iPad Edition?

[G-BLEW]

No, we've moved on to negotiations. I have to say that the business model for specialist magazines is marginal to say the least.

Ian

[Merlin83b]

Anything new?

It strikes me that, if you could live with Apple's cut of in-app purchases, a Flyer app wouldn't be too hard to create, downloading the magazine each month essentially as a PDF...

Of course, just a PDF would be ideal but I appreciate it would be rather too easy to distribute among dishonest non paying subscribers

[sandy771]

No, we've moved on to negotiations. I have to say that the business model for specialist magazines is marginal to say the least.

Ian

Should we stop holding our breath now?

[Pete S]

No, we've moved on to negotiations. I have to say that the business model for specialist magazines is marginal to say the least.

Ian

Daily Telegraph for iPad is free (sponsored by Audi.)

Food for thought?

[JoeC]

Don't do it Ian!

Digital is great for lots and lots of regularly updated content like The Times/Telegraph. Users can drop in when they like and you can sell ad space off the back of the traffic volume. For a specialist mag it will only ever be a preference and unless you're updating content on a daily basis you wont have the cues to drive readers to the content. You can produce a flickable/ zoomable online version of the mag for subscribers for hundreds of pounds per issue. Database and Monetise archive content for those that didn't subscribe at the time the content was created and you've got the best of all worlds.

Just my opinion mind.

[sandy771]

Seems safe to assume that this is not going to happen

Ah well, knew the iPad wouldn't answer all myneeds

[Morgan]

Flying now has a dedicated app on the iPad. Haven't given it a go as I still have a subscription via Zinio.

Really do hope that Flyer reaches out to the electronic market. I am desperate to reduce the amount of paper that gets delivered to my apartment each month.

[Tony Hirst]

I use the Flying iPad app and so far it is the only way for me to get a GA mag as I'm living in Vietnam. I would definitely buy iPad Flyer as I suspect would many other people around the world!

[derekf]

As a matter of interest, what would be the benefit of an iPad version over a Zinio version (assuming pricing similar)?

[G-BLEW]

As a matter of interest, what would be the benefit of an iPad version over a Zinio version (assuming pricing similar)?

From the publishers point of view, an iPad app is something that can attract new customers in new territories (ie, iPad users can search for it and download). Zinio is good for existing customers. Interestingly (to me) FLYING's iPad app removes all of the ads from the magazine while their Zinio version doesn't.

Ian

[derekf]

I use the Times iPad app and also Zinio for some magazines, but it's interesting to see a publishers opinion.

[sandy771]

Ian

It's been 8 months since you entered into negotiations - I assume that they failed or that you have decided that the model is not viable?

Edit to add that I am sat on a train on offline access to back issues (with or without adverts) would be a welcome distraction for the next 6 hours.

[G-BLEW]

It's been 8 months since you entered into negotiations - I assume that they failed or that you have decided that the model is not viable?

Sandy, it's a bit of a long story (well, it has been going on for 8 months). I'll explain all over a beer next time we meet, but the file isn't closed.

Ian

[craigwootton]

The lack of an iPad version is preventing me from subscribing to the digital version unfortunately as would like a way to read the digitial version when travelling and not connected to the online version

Woody

[sandy771]

The new Torygraph Ipad apps shows how you might leverage - hate that term some extra revenue from an app - adverts every x many page views and the additional emebedded video add for an extra elemnt that you customers may be prepared to pay a little more for,