Sory, did not mean this posting to be controversial ..
But:
a. for fly-in visitors, wishing to go into Cheltenham, there is now another option (in addition to hire car, MP3's new bike hire, and taxi). Yes, a few might want to go merely to eat in town (loss of custom for the Aviator, I guess), but there are other good reasons to visit:
http://www.visitcheltenham.com/[in view of my 'location' tag I should particularly mention:
http://www.holstmuseum.org.uk/ ]
.. and, in particular, Festival events (various Festivals throughout year):
http://www.cheltenhamfestivals.com/When I get my LitFest brochure I usually look through it for events with aviation connexions and, if there are any, post about them here, eg
viewtopic.php?f=66&t=72127&hilit=litfestbut, further:
b. this may help carless locals get to the airport, including planewatchers, including family groups (
more business for Aviator! Although they can obviously also come to JAM and our cafe on the other side of the airfield on the fast 94 'bus every 10 minutes ..
); but also airport workers who may not have cars. Latter may include former Air Cadets of mine who have over the years enjoyed there all of work experience weeks from school, holiday jobs, and apprenticeships.
So I hope the route attracts enough riders to keep going. It won't be as good a service as diverting the fast 94 would have been, but better than nothing.